Google Reveals a Birthday 'Surprise'

Today is Google's 15th birthday and to kick off this milestone, it's only appropriate that the search giant announces a new algorithm!

This announcement, along with a few others, took place at a sentimental birthday celebration in the garage where it all started.

Google Garage
Photo compliments of Danny Sullivan

The new "Hummingbird" algorithm, named for being 'precise and fast' is an entirely new algorithm that focuses on conversational queries. While Panda and Penguin were updates to an already existing algorithm, "Hummingbird" is a new algorithm altogether.

Hummingbird has essentially replaced the older algorithm, but it still incorporates some important aspects of the previous algorithm, as well as some new ones. One of the biggest changes is the ability to parse more conversational and complex queries. For example if you search for 'places to buy flatscreen tvs' Google will try to decipher the meaning behind your query to come up with results that are more relevant to your location and what you are looking for.

Should I be concerned about my rankings?

While the new algorithm was announced today, it was actually rolled out last month. The change was so seamless that most websites suffered no ill effects. The 'Hummingbird" algorithm doesn't indicate any drastic changes for websites, but instead offers a more efficient way for individuals to search on the world's largest search engine.  

After 15 years of search, Penguins, Pandas, an overdose on caffeine and now Hummingbird, we can honestly say we're excited about the future. Happy birthday Google!

If you have any questions about Hummingbird and how your site may be affected, please contact us below.    



Submitted by Erica Machin, Titan Growth

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