After much demand, Google+ recently announced the launch of their business and brand pages to their growing social network. They will be rolling out the new Google+ Pages over the next few days, making business pages available to everyone. Google+ says the new pages are to help businesses and brands engage with their fans, allowing individuals and businesses to connect and interact by adding one another to their circles.
DIRECT CONNECT
In order to connect more businesses with their respective searchers, Google will now incorporate Google+ Pages into search results. In addition to + Pages now coming up in search results, Google also offers Direct Connect which will enable searchers to connect with businesses, simply by searching their brand name with a ‘+’ in front of it. Below is a search we did on ‘+Pepsi’ which will return their Goolge+ business page and gives us the option to add Pepsi to our circle.
After a long wait, Google+ business pages for are finally here. Several companies have already jumped on board and set up their pages, including:
- All American Rejects
- Anderson Cooper 360
- Angry Birds
- Barcelona Football Club
- Burberry
- Dallas Cowboys
- Fox News
- Good Morning America
- H&M
- Macy’s
- Modelland
- The Muppets*
- Pepsi
- Phoenix Suns
- Save the Children
- Toyota
- Train
- WWE
- X Games
- Zen Bikes
If you are eager to hop on board, you can create your business page in the near future. Google+ is still in the transitional phase of bringing the pages to everyone, so some may receive an error message when trying to set up a page. When Google+ pages are up and running, you will be able to create a page here : plus.google.com/pages/create.
If you need any help setting up your business page on Goolge+, adding a +1 button to your website, or questions on how to maximize the benefits of a Google+ Page, contact your SEO agency.
Submitted by Erica Machin, Titan Growth