Since the Google Local Carousel was launched in June, it has impacted the way users view and interact with local listings. What used to be the coveted 7-pack, has been replaced by the sleek look of the carousel for specific verticals like restaurants, hotels and local businesses.
There’s no doubt that the carousel is a prime real estate for brands wanting to promote their listing to individuals searching for their offerings. So how can brands capitalize on the carousel?
1. Google Local Listing
It’s fair to say that local listings should be an important priority for any local business. It helps to get your business on the map (literally) and is also the first step to being considered for carousel placement. If you haven’t already, set up a Google Local listing for your business.
2. Reviews
A recent study published by Digital Marketing Works has found a high correlation between Google reviews and carousel placement. Both the number of reviews, as well as rating seemed to have an impact on whether or not a brand received a placement. So for brands that want to ride the carousel, quality and quantity of reviews can be a determining factor.
3. Local SEO
Local search is very competitive and high rankings can be the difference between your business making a sale, or your competitor’s business. Local SEO is location specific and can help local companies achieve higher rankings in search when it matters most.
If you are a local business and would like to rank better in local search or have any questions about Google Carousel, please contact us in the form below. We would be happy to help!
Submitted by Erica Machin, Titan Growth