Titan Growth is pleased to announce the appointment of Jesús Parrilla as VP of International Business Strategy. In this new role, Mr. Parrilla will lead the company’s strategic expansion initiatives into global markets. Mr. Parrilla comes to Titan Growth with a wealth of experience in international business, having spent the last several years as CEO of Explora, a luxury international travel company. During his tenure at Explora the company enjoyed its most successful run in 20 years of operations, garnering multiple awards and recognitions.

Danny Shepherd, CEO of Titan Growth, commented, “In our quest to continually fill the need for sophisticated and results-oriented digital marketing for our clients, it is vital that our team includes an informed strategic thinker with a global perspective. Having previously worked with Jesús, I am confident that he is the right person for this new role in the company. As one of the world’s leading international luxury travel experts, Jesús will allow us to supply our clients with strategic and tactical advice beyond our core services. His expansive experience in global sales, marketing, and business development, along with a venerable academic background, make Jesús uniquely qualified to guide us as we expand internationally.”

Jesús Parrilla holds a BBA in International Business and General Business from St. Mary´s University in San Antonio, TX and an International MBA in Marketing from the University of Memphis. In addition to his successful tenure as CEO of Explora, Mr. Parrilla has held Board of Directors positions at Metropolitan Touring in Argentina, Chile, and Peru, where he played key roles in regional expansion and global distribution strategy.

“Danny and the Titan Growth team are building an exciting, dynamic and innovative company that is positively impacting their clients’ bottom-line,” stated Mr. Parrilla. “Titan is an industry leading game-changer in their market and I had the opportunity to closely see the impact of their work while at my previous organization. I am honored to be a part of the team, a team that I considered my secret weapon while at Explora. I am excited to work on a long-term strategic plan and to offer what I have learned in the hospitality and travel industries to their benefit.”

How to Use Display Retargeting Ads to Grow Your Search Business

Businesses interested in maximizing their SEO and Pay Per Click (PPC) spend would be wise to consider using retargeting via display ads to draw past visitors back to their website. If you are familiar with how SEO and PPC work, you know not all visitors end up becoming customers. Many visitors never make a purchase, sign up, or use the contact form. Instead of counting those clicks as “lost”, display retargeting allows you to position another ad in front of a potential customer who is clearly already interested in your industry or product. A customer that has already visited your website and is interested in what you have to offer.

Display retargeting is a method whereby websites post a cookie on the computer of a website visitor, and later “find” that visitor again when they are viewing another website with available ad space. Advertisers can “retarget” their previous website visitor by using a display ad to get their brand back in front of the searcher while the searcher is browsing the web.

Are there benefits to retargeting your ad in front of someone who decided to leave your site? Certainly! The previous web site visitor already has an interest in what you have to offer, and they have already seen your brand. We know brand awareness is extremely important for consumers and can be a major reason for purchasing one product over another. Even if you are not able to convert all of those “retargeted” ads, you are continuing to build brand awareness with someone who has already been on your website, which can be a very effective tool in future purchase decisions.

Once you decide to retarget your ads, you have many options from which to choose. You can use the products offered by the search engines themselves, such as Yahoo’s retargeting program, or Google’s Remarketing, which is still in Beta. Or, for additional benefit, you can use a search retargeting company such as Titan Growth^®‘s retargeting technology powered by Fetchback.  Agencies like Titan Growth^®, which specializes in combining the benefits of SEO and PPC with display retargeting, have a wealth of tracking abilities at their disposal, which can be extremely useful for the advertiser.  Deciding on which type of program to use will depend on your company’s budget, tracking and analytical needs, numbers of unique site visitors per month, and other factors.

Bottom line: if you see visitors bouncing off your site without converting, it might be worth considering whether or not display retargeting is right for your search business. A cost-effective addition to PPC and SEO, retargeting has the potential to turn many “lost” visitors into customers.

Contact us today to learn more about how to use display retargeting ads to grow your business!

Contributed by Amanda Finch, VP Operations

Google Analytics is a robust tool that helps to track activity and conversions on your website, plus it’s free! But with such a wide variety of reporting options, it’s easy to overlook (or even know about) some of the important ones. Whether you are an e-commerce or not e-commerce website, here are three reports that you should be using now!

Multi-Channel Funnel Reports 

What it is:

Multi-channel funnels is a great set of reports for webmasters who want to see where users are coming from and the channel path they take prior to a conversion on your website. You can find this set of reports under the Conversions section in Google Analytics; however, in order to see data in these reports, you must have first had goals or e-commerce tracking set up.

What you’ll see:

With multi-channel funnel reports, you are able to visualize which channels are resulting in direct conversions on your website. But what if a user originally came to your site by clicking an ad and came back a week later through organic search to complete a conversion? With the Assisted Conversions report, the original channel also gets an ‘assisted’ credit for any conversions within 30 days; so you can see which channels assist conversions as well as which channels provide the last interaction before a conversion.

With the Top Google Conversion Paths, Time Lag and Path Length reports, you’ll be able to visualize which path a user took to complete a conversion, how long it took them to complete in days and the number of channel interactions they had before converting. These reports are really useful in spotting trends that result in conversions and seeing which channels are helping to initiate or drive conversions.

* Note: It is recommended to view your multi-channel funnel reports in an unfiltered profile to avoid skewed data.

Destination Goals with Conversion Funnels 

What it is:

With multi-channel funnels, you are able to see which channels users take prior to entering your site and completing a conversion; with goal flow and goal funnels, you are able to see the conversion pathways users take once they are already on your website. In order to see data in the goal flow and goal funnel reports in Google Analytics, you’ll have to first create a URL destination goal with a destination funnel – which is a specified path you would anticipate users to take to complete a conversion on your site.

What you’ll see:

After you’ve created your URL destination goal with the funnel, you’ll be able to get data in the Goal Flow and Goal Funnel reports in the goals section under Conversions. What’s great about these reports is the ability to visualize how users are coming to your site and how they behave once they are on your website. With Goal Flow and Funnel Visualization, you can see whether a user completes the specified conversion path or if they drop off somewhere along the way. You can even dial down and click anywhere on the report to see more data about a particular page or path. This can help you determine which pages help to drive conversions, as well as identify which pages have possible issues.

Comparing dual metrics with advanced segments-

What it is:

When one metric just isn’t cutting it, you can compare multiple metrics against each other to get even more insight on your site’s performance. Just click advanced segments in the top left of any report to compare different metrics.

What you’ll see:

Say you’re on your All Traffic report and you want to compare all visits to visits that are coming from a mobile device. Under Advanced Segments, in the default segments section, choose all traffic and choose mobile traffic for a breakdown. You will see a visual comparison on the graph, as well as a further data breakdown of each metric below. With Advanced Segments, you can compare up to four metrics at any one time. Additionally, you can create your own custom segments by clicking + New Custom Segment. Note: The advanced segment filter will remain on until you manually deselect the metrics.

Not only do these reports provide both ecommerce and non-ecommerce websites with a wealth of data, but they are easy to implement and use. These are a few of our favorites and we hope you enjoy them too! If you have any questions about setting up or using any of these reports, as well as questions about Google Analytics in general, feel free to contact us!

Submitted by Erica Machin, Titan Growth