Thanks to a great team, amazing clients, and TitanBOT, Titan Growth has made the Inc. 5000 list for the fourth year in a row!

Titan Growth was recently recognized as an Inc. 5000 company for the fourth year in a row. The award ceremony was held in Washington DC, where Titan Growth stood amongst some of America’s most notable companies. The companies on this year’s list have displayed high revenue growth from 2009 to 2012 and helped to play a vital role in job creation and economic improvement.

Company Background

Founded in 2004, Titan Growth is a San Diego based SEO company focusing on comprehensive digital marketing solutions. The Titan Growth team offers advanced SEO, pay-per-click and social media services to businesses worldwide.

What makes Titan Growth unique is a proprietary software called TitanBOT, which was developed by the same engineers who pioneered algorithm-based search. TitanBOT emulates search engine behavior so that Titan Growth’s team can effectively test updates and identify the outcome before going live. This technology has given Titan Growth a significant advantage and has contributed to years of positive results for Titan Growth’s clients.

Preceding the Inc. 5000 award, Titan Growth was also featured on San Diego Business Journal’s list of the ‘100 Fastest Growing Companies’ for the third year in a row.

San Diego Business Journal Awards

A Special Thanks

“We are honored to be recognized as an Inc. 5000 company for the fourth year in a row.” Says Danny Shepherd, President of Titan Growth. “Since the company was founded in 2004, Titan Growth has realized continual growth, and in no way could we have done this without the ongoing support of our clients and the dedication of our team.”

As 2013 comes to close, Titan Growth is gearing up for another great year for their clients!

Submitted by Erica Machin, Titan Growth

For the third year in a row, Inc. Magazine ranked Titan Growth on its list of the top U.S. companies.

The companies on the 2012 list have been instrumental in creating jobs and sustaining a high growth rate: according to Inc., these companies have added 400,000 jobs back into the U.S. workplace over the last year and maintained a median growth rate of 97%.

Titan Growth, a San Diego-based search engine marketing company, is also ranked in the Advertising and Marketing subcategory. Titan Growth’s core focus areas include Search Engine Optimization (SEO), Pay Per Click (PPC), and a full range of Social Media Marketing.

Titan Growth credits much of their success to Titan BOT, their proprietary search engine spider, which allows them to simulate GoogleBot and other search engines spiders in order to more effectively make website changes to get new rankings, monitor search engine behavior, and stay ahead of their clients’ competitors.

Titan Growth’s president, Danny Shepherd, attributes Titan Growth’s success to a hard-working team, a loyal client base, a relentless pursuit of new technology, and a continued track record of results. Titan Growth continues to be a leader in the advertising and marketing field and looks forward to many successful years ahead.

Contributed by Amanda Finch, VP Operations

In an effort to deliver more relevant ads to users, Facebook has updated its algorithm yet again. What this means for marketers:

The latest changes have come as a result of feedback from brands and users regarding ads in the News Feed. Facebook aims to make ads more relevant to users by placing a higher emphasis on user feedback; for example, hiding or reporting ads.

Hong Ge, Facebook’s Engineering Manager for News Feed ads gave this example in his blog post:

” If someone always hides ads for electronics, we will reduce the number of those types of ads that we show to them.”

What does this mean for marketers?

Short term, this means that you may see some fluctuation in the distribution of your Facebook ads over the next few weeks while Facebook tests the changes.

It’s difficult to say now whether this change will have an impact on the reach or price of ads in the future. However, there are some steps marketers can take to ensure their ads are better received by their audience to avoid negative feedback.

1. Narrow your targeting

One of the best ways to make sure your ads aren’t being shown to uninterested users is to target effectively. Really dial into your target market and choose targeting that reflects their demographics, geography, and interests. Facebook has pretty amazing targeting capabilities, so take advantage of them! This will help your ads show up in the News Feeds of those who are most interested in your offerings and will also decrease the chance of paying for irrelevant clicks.

2. Create captivating ads

News Feed ads have a lot more real estate space, meaning that images and text are all the more crucial. On top of that, users still haven’t quite warmed up to the fact that advertisements have infiltrated their News Feeds, so soften the blow by showing them good ads. Take a look at one of our previous articles for more tips on creating effective Facebook ads.

Have any questions about Facebook advertising or this update in particular? Contact us below if you’d like an obligation-free consultation.

Submitted by Erica Machin, Titan Growth