In this unique case study, we explore how marketing through a global pandemic helped Threadbird go from furloughing employees, to achieving the highest sales month in company history.
Integrated Digital Marketing Solutions | EXPLORE SERVICES
- Objective
Objective
When the pandemic hit in 2020, Threadbird ended Q1 down over 20%. They had to make the tough decision to furlough 30% of their staff. Additionally, they cut their marketing budget by 75% with the exception of SEO because they knew it was their "lifeline during this time."
- Strategy
Strategy
Early on, Threadbird saw an opportunity and immediately went to work to source, develop, market, and launch Threadbird Face Masks page. Once live, the Titan Growth team swiftly began optimizations and focused heavily on technical SEO and market research to boost the page's organic presence.
- Results
Results
Threadbird's swift and strategic pivot helped them garner market share while their competitors were still closed. Both organic and paid strategies were used to accelerate market growth and visibility. And the results? Astounding! Threadbird finished out April 40% up YOY. They were able to hire their entire team back that month and "tears of joy were shed by all." Additionally, the warehouse division added more staff and hours to accommodate the sales demands. By May, sales were up 95% YOY, marking this the highest sales month in company history! Since then, Threadbird has increased staff by 30% from pre-covid levels and continues to break company sales records. Titan Growth is truly grateful to be a part of this success story and thrilled to have witnessed Threadbird's triumph during this uniquely challenging time. Now well into 2021, Threadbird has continued to reach all-time-high sales months and is flourishing.
Client Results
95%
Increase in revenue YOY
30%
Increase in staff
Sales
March vs. April